Bakery Live Introduces Heather Burgess

Heather Burgess - website

Bakery Live 2023 are pleased to announce their next speaker ahead of the virtual event taking place on 20-21 June; Heather Burgess, Marketing & Insights Manager at St Pierre Groupe.

In their presentation at Bakery Live, Heather will be discussing St Pierre’s brand and how it is built to last. She will cover the future of the bakery sector and its continued growth is reliant on brands that are built to last. The session will look at the importance of building lasting consumer confidence, offering real examples and tangible results of increased customer loyalty.

Heather will provide an overview of why it is that bakery needs trusted brands to deliver on innovation and consumer education in a way that private label and novelty brands simply cannot. The presentation will include case studies that highlight innovative ways to drive basket spend, purchase frequency and footfall in the bakery segment, as well as how product – and brand – development must emanate from an understanding and interpretation of shopper needs. Of course, brands are expected to deliver on sustainability, but how do you ensure that a brand is also built to last with consumers?

Join 1000+ people from over 70 different countries at Bakery Live in 2023, the leading and must-attend online event for the bakery industry. Register to gain access to 25+ hours of action-packed content and access to our networking platform.

To make sure you don’t miss out on Heather’s session, register here.


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